id3as CEO Adrian Roe Intros 挪威人的 Low Code Live Video SDK
阿德里安·罗伊博士.D.首席执行官, 挪威人的, sits down with 蒂姆Siglin, Founding Executive Director, Help Me Stream 研究 Foundation, 特约编辑, 流媒体, to introduce 挪威人的 low code live video SDK in this interview from 流媒体 East 2023.
Siglin begins by asking Roe to describe what 挪威人的 is.
“Id3as is the company behind 挪威人的, I’m the Chief Executive of Ideas,罗伊说. “这样过了十几年, we've been building highly customized, large scale live video workflows for our customers. What we've been doing for the last three or more years is to package that up in a way that our customers and partners can start to build these sophisticated live workflows themselves without needing really in-depth skills that know exactly how one particular media format or codec or container works.”
“You gave an analogy this morning that showed a four input, 基本上是视频会议, 可以这么说, 有110行代码,西格林说. “But you pointed out that roughly 90 of those lines were business logic. The remaining 20 or so were the actual programming, 可以这么说. So it's a Software Development Kit (SDK)?”
“没错，”罗伊说. “So there's kind of two halves to 挪威人的. We've been spending most of the time talking about the sort of media half. There's also a management half that will create in-cloud infrastructure for you and sort of get to the business of delivering that infrastructure so you can turn the application into live running events. The focus for much of the discussions has been on the media side. And what we feel very strongly is that you typically live in one of two worlds at the moment. You're using something kind of off the shelf…there's some great off the shelf tools…but your business is then constrained to do what that tool does for you. At the other end of the spectrum, you have basically a roll your own strategy where you go and write a whole bunch of code and you can then deliver whatever media workflow it is that you might want.
“But the latter is an enormous amount of effort,” Roe continues. “Hundreds of thousands of lines of code – very specialist skills. And what we see as being the issue with that strategy is you then end up with hundreds of thousands of lines of code and a few thousand lines of business code. And we think that's the wrong way around. The value that one of our customers can bring to the market is fantastic workflow, here's a great consumer experience, here's 信息 that makes it relevant and creates a sense of community, a sense of engagement amongst my audience, 这才是最重要的, 不是我打包的方式. Web RTC content versus dash content versus something else.”
Siglin uses an analogy to further clarify these approaches. “You have the car parts that you could assemble, but you're a sports broadcaster,” he says. “Do you really need to go into assembling the automobile, versus being the best sports broadcaster that you could be?”
然后他问罗伊, “So will this limit the size of the technology teams that are needed inside the organization?”
“有可能，”罗伊说. “I think more [that] it changes the nature of those teams, because at that point you're probably using tools that your teams are already familiar with, sort of highly expressive business-oriented languages. 就像 打印稿 or Go or Java…so rather than having to deal with the minutia, 你说的, ‘This is how I want things to hang together.真正重要的是, it's tools that you probably have within your organization anyway to build your website, 建立客户关系管理, 等等....... 为了…, 非常大的公司, I can see sense in a roll your own strategy right from the ground up, 它给你控制权. But it's an extremely expensive and challenging hobby and it takes a long time. 对其他人来说, actually being able to get that same value where your team is using standard skills, using tools that they're probably very comfortable with already, 能提供同样的价值吗. That's where we see the differentiation with 挪威人的.”
“现在你已经发射了.0，”西格林说. “I guess one of the other questions is, as you see SDKs out there in the market, you think back even to things like Flash…you had Flash evangelists who went out to say, ‘Here's why you do it this way because it's easier than doing it yourself. Will you have to both educate and evangelize the market? Or do you think the market is already educated to the pain, they just need the understanding of how to do it easier?”
“I think there is quite a wide understanding of the pain, not least because the pain is reasonably severe,罗伊说. “I think there are some good analogies for markets I've worked in in the past. 举个例子, I started my career in retail IT, 那时候, in order to be a large scale software provider in retail IT, you had to basically write proprietary databases…the cost of entry into that retail space was extremely high because you had to basically employ people comfortable with building databases.”
Siglin笔记, “就像你说的, you don't have to have people who understand the similar, 降低. You essentially need somebody who's similar to your website developer with the tool set.”
“没错，”罗伊说. “And that's the important bit. That's what makes this sports broadcast, it's because they understand the community they're addressing. They create a sense of conversation, they create a sense of community within that. 我们认为就是这样. And they give you the other thing that I think 再一次。 speaks to a large extent 再一次。st ‘roll your own’ is what's important is the capability you have and the user experience…to your clients. Your clients aren't in the least bit interested in whether you use this codec or that or DASH or any of those things. They want a compelling user experience, the less they see the technology, the better.”
“So one final question,西格林说. “I've built this solution simply through the SDK. Now I want to replicate it a thousand times, because I have a thousand events that are very similar, but I also need to make little tweaks on each one of those. 这个过程有多难?”
“嗯, 再一次。, it's straightforward and it kind of speaks to the heart of 挪威人的, 因为这是你的代码,罗伊说. “You have a business rule that says, ‘I need this logo for this thing, so I'm going to go reach out to my asset management system and pull that right one in. So 挪威人的 itself will take care of the, “我现在有一个, I'd like a thousand and I'd like to go back to one 再一次。.’ It makes that process really very simple indeed. But you just described the client's business rule: ‘I need to be able to tailor all of these differently.’ And that's exactly the important code. 去吧. 写很多很多. Because that's why the value lies.”
Learn more about a wide variety of streaming industry tech and business topics at 流媒体连接2023.
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