SMW 17: IBM's Scott Grizzle Talks Watson and Video Enrichment

蒂姆Siglin: 欢迎回来. Here we are at 流媒体 West 2017 and I have with me today Scott Grizzle, 谁是IBM云视频的高级解决方案工程师. So Scott, tell me a little bit about what cloud video is from IBM's perspective?

斯科特灰色: IBM都在沃森手下. 沃森媒体 is the overall department head and everyone knows about Watson. So IBM 云视频 is an acquisition of Ustream and formerly ClearLeap. 它们合并在一起, 现在有了沃森集成, 沃森媒体, Watson Video Enrichment is all one group is IBM 云视频 and 沃森媒体.

蒂姆Siglin: 好吧. 你说的视频充实是什么意思? 这是一个有趣的术语.

斯科特灰色: 这是一种带视频进来的方式. 封闭字幕vs语音到文本. 你可以做场景识别. 你可以做场景检测. 你可以做很多事情. It will go through and give you the 信息 with a highlight reel. It will provide you the 信息 that you can work with to create your own sizzle reels, 你自己的亮点, 基本上是自己编辑.

蒂姆Siglin: 所以它不仅仅是元数据. 它更像是用于特定用途的应用元数据. 比如高光片.

斯科特灰色: 正确的. 它也在创建元数据. So you can put a raw video in with no 信息, and it'll go through and expand on it. 它会给你关键词. 它会给你主题. It'll give you complete transcripts but it also will create metadata for you that you may not have. 整体丰富的一部分是云视频. We have a logistics manager that allows you to route videos to wherever to pinpoint. 您还可以进行元数据规范化. 比如说你的iTunes. 这些元数据和你在Roku上看到的不一样. 与物流经理, you can actually go through and make it proper for everything and work with Watson to analyze it and add in more 信息. 它会为您打包的.

蒂姆Siglin: So it's a rationalization as well as I should say normalization of where it works that. 这很有趣. So is IBM's focus with cloud video all sort of geared around Watson and deep learning technologies? 秘密调料就在那里吗?

斯科特灰色: 是的. Again, obviously, with the use of Ustream, you still have the streaming platform portfolio. 所以这不会消失. 现在它被增强了. OTT方面也是如此. 它还在那里，而且还会进一步增强. 这是最重要的. 华生有它自己的生命. 它是自己的生命体, but it's an enhancement to the OTT side and an enhancement to the streaming side. 两边都可以.

蒂姆Siglin: 作为解决方案工程师, what kind of challenges would you be facing that a customer has that they need to use Watson to do that would be sort of out of the ordinary?

斯科特灰色: Let's say you have a major pharmaceutical company who is doing their town halls. So corporate communications, enterprise communications, they still need to do transcripts. They need to have closed captioning on the fly or on VODs for compliance things. 也许他们需要做翻译之类的事情. 这是一种方法. 或者假设你在和一家电影院合作. 他们必须做同样的事情. You want to give them all the metadata 信息 so they can do better trailers, 更多的营销信息和SEO.

蒂姆Siglin: What's the feedback loop to bring back into Watson to understand that this was successful in terms of creating a movie trailer that sold more tickets or got more people? How does that kind of real-world interaction back to Watson work?

斯科特灰色: 最重要的是，还是人. So, the whole thing with Watson and the Morgan Trailer--the team out there did it, it edited the video but then they came back to it like myself or my colleagues and we say, “嘿, we need to have these features added" and we'd go through or "We need to get this train to do this functionality." The whole thing with Watson is you have an idea and you can train it to do more and expand.

蒂姆Siglin: 人工智能是否会继续留在视频世界, 取代人工手动输入元数据?

斯科特灰色: 讽刺的是，我有个朋友在五角大楼工作. 他为他们做了很多视频. 他不能雇佣员工. 他可以租用设备. 他可以提供服务.

蒂姆Siglin: I actually worked in the DOD and I understand that completely. 它是不同颜色的钱或不同的钱罐.

斯科特灰色: 是的. 所以整个事情都是这样的, imagine you can have all this longform editing that has to come through. So you need Watson or something to go through and cut out all the bad video and give you the highlights. 然后你穿过这里，从那里开始. 你可以分割. 你可以做场景选择之类的. 场景选择非常酷. We actually ran a couple commercials through this week and it broke it down for every shot, where it sees a theme in the picture and the theme inside of the text. 所以它会通过. Well this scene still falls under this scenario, but the next one. 这里实际上开始了下一个整体场景.

蒂姆Siglin: 在某种程度上, there's some production creative decisioning where you might want to do video follow audio. Where you hear the narration first and then you cut for effect. It would also have to understand those kinds of scenarios where you're intentionally overlapping. 有趣的. 那么，你在IBM工作有一年了吧?

斯科特灰色: 差不多两年了. 到一月份就满两年了.

蒂姆Siglin: What's sort of surprised you about being part of a large company like IBM?

斯科特灰色: Well the thing is, the big part of IBM is obviously the resources they have. 他们是一家如此庞大的公司. 但与此同时，我们仍然非常灵活，非常灵活. So allowing us to build the products we need to build with our teams and go that route. 并不是所有的事情都是通过官僚主义建立起来的. 这还是之前组建的那支队伍. 现在是同一个团队在建造它. 现在有更多的百家乐软件，如果我们有问题, 我们可以联系另一个能帮我们的小组.

蒂姆Siglin: 很好. 你还想看什么呢?

斯科特灰色: 你知道我来这个节目只是为了交际. Coming here for me I think 18 years, I started back in '97, when, technically, I was more amateurish. 整件事就是, 你看到了新技术, you see people you've known for those years and that's why I come to the shows is to catch up, 网络, to see what projects they're working on and see how I can help them and how they can help me. 诸如此类的事情. 这才是这部剧真正的主题.

蒂姆Siglin: 不错的交易. 斯科特一如既往地乐在其中.

斯科特灰色: 谢谢你！.